Media Chairperson Position Description

  • Emails - One of the biggest responsibilities for you is crafting and sending out the weekly emails to students to keep students informed of what is occurring on campus. 
    • If anyone would like information on the weekly email, they must send the information to Rochel by noon on Friday before the email goes out. 
    • Rochel will approve the information to go on the email and then add it to the weekly email document on Google Drive under the Weekly Email Info folder. 
    • It is your responsibility to craft the email in MailChimp over the weekend and have it ready to send out on Monday morning or Sunday evening.
    • You should try to use graphics and other visual aids to make the email eye catching and making the email easy to read and understand. It is good to bold or italicize important information like the location, date, and time of events. 
    • If you happen to leave information out on the email, never send a second one. This is bad practice and it urges people to unsubscribe from the emails if you habitually send them. If there is something that is wrong, missing, or incorrect, the best practice to inform people about it is through Twitter. Send out a tweet and let them know what's up. They are also more likely to check that more than their email. 
    • Another thing to remember is that people could possibly respond to the email. If they do, it will go to sga@mvnu.edu so you want to make sure to check that email often, at least daily. 
  • Twitter - Twitter is one of the quickest ways to communicate with everyone, therefore we use it a lot. 
    • You should try and promote people to follow our Twitter account. It's probably our top form of communication.
    • As you probably know, Twitter only allows 140 characters. You should try to stick to this. People don't get on Twitter to read paragraphs, that's what a blog is for, Twitter is a microblog. Try to avoid doing tweets that say 1/2 and 2/2. Fit the info into a single tweet as much as you can. 
    • Make use of Twitter Polls. They are a great tool to get input from students without sending a survey over email through survey monkey. An example of the way we use polls is for movie nights. The full cabinet picks 2-3 movies and then we tweet a poll and let the student body pick which ones they want to use.
    • Tweets are a great way to remind people the day before and day of things. Some people will retweet it and it just increases the amount of people that see it. 
    • You can also take picture or videos during events and post those on Twitter. If someone sees the event is fun, it might urge them to come. 
    • Feel free to retweet tweets and like them as well, if they are appropriate of course. 
    • One way to get retweets is to add a picture to the tweet and tag different accounts in them like the Spauldings, MVNU News, Athletics, Cougar Crazies, and Joe. When you tag someone in a picture, it doesn't take up your character count on the tweet so that's a plus. 
  • Snapchat - Snapchat is used to take pics of what's going on, and it's fun to show behind the scenes action of what's going on to get people hype about coming. 
    • You want to use snapchat for the day of events since it only stays on your story for 24 hours. 
    • Also, be sure to not add people as friends. This becomes a privacy issue if we do because we can see what's on their story. If they add you, they can still see your story because we have it set up as public. 
    • Snapchat is pretty basic. Just take pics and videos so people know what's going on that day!
  • Marketing - It is important for you to work side by side with the VP of Marketing because your roles are similar and correspond with each other on almost everything. 
    • There are a lot of decisions that you can't make without having discussions with the VP of Marketing. It is your guys job to promote everything that's going on. If it wasn't for you, the student body wouldn't have a clue as to what was going on. 
    • You should have an idea of how to make some graphics. It is always better to have some kind of visual aid to send out rather than just plain text. You want to be able to catch someone eye. 
    • When you design media for an event, and you split up the work between the two of you, you want to be sure you're on the same page and you want to share your work with each other. If there are two different styles of media out there for the same event, it can be very confusing. 
  • Events - When it comes to events, you are a part of the team. Help out where needed.
    • Any events that you sell tickets for, you'll want to know how many tickets to sell and you'll also want to connect with the VP of Marketing to see what the tickets should look like. You want to be creative because people often want to keep their tickets for keepsakes.
    • During events, you may also want to bring the camera to take photos and videos of the event to post online later. Students like to see memories online and if you're posting stuff, they don't have to worry about taking their own stuff during the event, they can focus on enjoying it. 
    • If there are any events on campus that need sound, you will want to put in a campus sound request a week ahead of time so we do not get fined. You can always go back and edit a ticket if you don't have all the info. It is better to go ahead and submit it instead of waiting and possibly missing the deadline.